Close Overlay
“
We’re excited to celebrate the opening of the DreamZone,
and we’re hoping to inspire Packers fans to dream fearlessly.
Dan Kelley, American Family Insurance CFO/Treasurer
Tailgating is one of the biggest traditions at Lambeau Field, and each year it starts at Training Camp. American Family Insurance, a Madison-based company, values those traditions and has continued to bring the game to the tailgate during the first week of the Packer's Training Camp. American Family and Elite Media partnered with Dimensional Innovations to create a temporary space that engages fans called the DreamZone, which incorporates several interactive activities.
Located in the Johnsonville Tailgate Village, the DreamZone allowed fans to test their tailgating skills with custom games, such as a football toss, a field goal challenge, giant games of corn hole, and ladder ball. DI also created a unique photo opportunity, the “Lambeau Leap,” that captures fans jumping to catch the touchdown pass.
The temporary activations elevate the fan experience, and help fans create connects to the American Family Insurance brand.
Learn more about Attraction Design, Community Spaces, Digital Interactives, and Exhibit Planning and Design.
Intuit Dome
CPKC Stadium
Gillette Stadium Player Tunnel Experience
Minnesota Twins Celebration Signs
LA Clippers Experience Center
Kansas City Current
Las Vegas Raiders — Al Davis Memorial Torch
SoFi Stadium at Hollywood Park
Mavs Vault
Minnesota Vikings Voyage
Mercedes-Benz Stadium
Columbus Crew
State Farm Arena
Minnesota Timberwolves & Lynx
Atlanta Braves
Minnesota Vikings Museum
Kansas City Royals Hall of Fame
Target Center
T-Wolves Esports Training Facility
Charlotte Hornets
Denver Nuggets
Cleveland Guardians
Barclays Center Brooklyn Nets
Sunoco
Axalta
Talk to Our Experts
Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
Get in Touch
Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
Lyndee Trost
Executive Creative Director
As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail... more about Lyndee Trost
