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Greenbay Packers American Family Insurance DreamZone
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American Family Insurance DreamZone

We’re excited to celebrate the opening of the DreamZone,

and we’re hoping to inspire Packers fans to dream fearlessly.

Dan Kelley, American Family Insurance CFO/Treasurer

Tailgating is one of the biggest traditions at Lambeau Field, and each year it starts at Training Camp. American Family Insurance, a Madison-based company, values those traditions and has continued to bring the game to the tailgate during the first week of the Packer's Training Camp. American Family and Elite Media partnered with Dimensional Innovations to create a temporary space that engages fans called the DreamZone, which incorporates several interactive activities.

 

Located in the Johnsonville Tailgate Village, the DreamZone allowed fans to test their tailgating skills with custom games, such as a football toss, a field goal challenge, giant games of corn hole, and ladder ball. DI also created a unique photo opportunity, the “Lambeau Leap,” that captures fans jumping to catch the touchdown pass.

 

The temporary activations elevate the fan experience, and help fans create connects to the American Family Insurance brand.

 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Lyndee Trost

Lyndee Trost

Executive Creative Director

As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail... more about Lyndee Trost Lyndee Trost Lyndee Trost Executive Creative Director

As a Creative Director, Lyndee brings over 20 years experience to the DI design team. With a background in print design, she understands the importance of composition and hierarchy to tell a visually impactful story. Lyndee is detail oriented and has the ability to work under tight timelines making her an asset for clients. She has worked on several large-scale environmental design projects, including the Dairy Framers of America headquarters.

Prior to joining DI, Lyndee worked in art director positions for BRR Architecture and Staples. She has a bachelor’s degree in graphic design from the University of Missouri- Kansas City. When she is not designing, you can find Lyndee kickboxing, traveling, or working on photography.

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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