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American Family Insurance DreamZone
“
We’re excited to celebrate the opening of the DreamZone,
and we’re hoping to inspire Packers fans to dream fearlessly.
Dan Kelley, American Family Insurance CFO/Treasurer
Tailgating is one of the biggest traditions at Lambeau Field, and each year it starts at Training Camp. American Family Insurance, a Madison-based company, values those traditions and has continued to bring the game to the tailgate during the first week of the Packer's Training Camp. American Family and Elite Media partnered with Dimensional Innovations to create a temporary space that engages fans called the DreamZone, which incorporates several interactive activities.
Located in the Johnsonville Tailgate Village, the DreamZone allowed fans to test their tailgating skills with custom games, such as a football toss, a field goal challenge, giant games of corn hole, and ladder ball. DI also created a unique photo opportunity, the “Lambeau Leap,” that captures fans jumping to catch the touchdown pass.
The temporary activations elevate the fan experience, and help fans create connects to the American Family Insurance brand.
Learn more about Attraction Design, Community Spaces, Digital Interactives, and Exhibit Planning and Design.
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Justin Wood
Principal / Sports + Higher Education Practice Director
With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood
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VP/ECD Experiential Design
A truly versatile designer, manager and creative leader, Rick Smith brings more than 20 years experience to DI. Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in... more about Rick Smith
