University of Kansas Jayhawks
Rock Chalk,
Jayhawk
As one of the most prestigious men’s collegiate basketball teams in the nation, the KU men’s basketball coaching staff wanted to up their game in the locker room. They turned to Dimensional Innovations under a tight timeline for what was to be a “dream job” according to DI CEO, Tucker Trotter. DI tapped into the rich history of the team to create environmental branding and theming to modernize and update the space. KU competes with the best teams in college basketball. The new space is designed to make a recruit understand what it’s like to be part of an amazing team and tradition. Sports Illustrated magazines line the hallways featuring former KU greats and large graphics overlaid with inspirational quotes will motivate players for years.
DI’s video team, Rockbox, enlisted the help of filmmaker Ron Berg and composer Sam Billen to create the video above, which shows off the new KU locker rooms and shares Coach Self’s personal perspective on the storied KU basketball program.
Learn more about Theming, Athlete Facilities, Brand Storytelling, Branded Facility Design, and Locker Room Renovation.
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Drew Berst
Executive Director
Drew Berst is an Executive Director and oversees the Collegiate Sports and Higher Education practices at Dimensional Innovations. Berst lives and breathes college sports and is the single point of accountability for all collegiate... more about Drew Berst
Eric Buckels
Associate Account Director