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McCreary Football Complex McCreary Football Field House Sutton Sports Performance Center Shah Basketball Complex Miller Center David F. Couch Ballpark Haddock House
 
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College Sports

Wake Forest University

DI has been a tremendous partner in transforming our athletics facility infrastructure. The integration with Sr. Associate AD, Craig Zakrzewski, our coaches and staff continues to provide

a winning edge the moment student-athletes first experience Wake Forest.

John Currie, Director of Athletics

Looking to redefine the holistic student-athlete experience through world-class sports facility design, Wake Forest University turned to DI and Walter Robbs Architects to make their unified vision a reality. Together we served as the consistent, long-term partner in the development of a multi-year master plan initiative to support men’s and women’s basketball, football and Olympic sports programs.

10+ YEARS

Span of master plan partnership with Wake Forest

7 ATHLETIC FACILITIES

Included in the master plan initiative

 

MULTIPLE FACILITIES, ONE VISION

A master plan of this caliber involves a lot of moving parts. A theme of continuity stood out in the overarching partnership and brand strategy – a precedent that allowed Wake Forest to work with a knowledgeable and consistent team even as the athletic department grew and evolved.

  • THE AUDIT – The multi-year partnership started with a holistic evaluation of the university’s athletic programs, recruitment paths, alumni and fan engagement, donorship, student-athlete experience and more. 
  • THE BRAND STRATEGY – We then developed a comprehensive brand strategy to complement the university, administration and student-athletes. 
  • DONOR COLLABORATION – Collaborative design reviews helped strengthen the overall vision of these projects and empowered donors to be true partners in the process. 
  • LONG-TERM BENEFITS – Through years of close collaboration, DI has forged a seamless and trusted partnership with Wake Forest staff, project partners and donors, resulting in a long-term investment in the broader university.

 

McCreary Football Complex

The new home of Wake Forest football offers world-class amenities, as well as a multifunctional space designed to meet program and departmental needs. The fully-branded complex connects to the McCreary Football Field House, the team's indoor practice field, and includes locker room, player lounge, plunge pool, nutrition zone, athletic training and equipment rooms, and even a barber shop.

 

McCreary Football Field House

The indoor practice facility features a full 120-yard football field and provides a space for Wake Forest student-athletes to train year-round regardless of the weather conditions. The branding in this space provided a consistent and cohesive look and feel that was built upon as adjacent facilities were constructed.

 

Sutton Sports Performance Center

The four-level, 88,000 sq. ft. facility houses the university’s football and basketball operations and is equipped with innovative strength and training amenities. Its multi-purpose functionality, video-equipt meeting rooms and close proximity to complementary athletic facilities make the center an industry-leading community hub for Wake Forest athletics.

 

Shah Basketball Complex

Designed to be one of the leading basketball facilities in the country, the complex leverages cutting-edge technology, world-class amenities and sleek design to create an energizing and innovative experience. A heritage area dedicated to the history of Demon Deacon basketball features touchscreen interactives and program memorabilia as a celebration of men’s and women’s basketball greats.

 

Miller Center

This multi-use facility is home to Dr. Caryl Guth Women's Basketball Clubhouse and Chris Paul Family Men's Basketball Clubhouse. These spaces include new-and-improved locker rooms, player lounge, recovery areas and more – all coated in a healthy dose of black and gold. Designed to be a dual athletic and academic facility, the space offers a community-centered spot for athletes to train, study, recover and connect.

 

David F. Couch Ballpark

The 41,000 sq. ft. facility is the home of Wake Forest baseball and is designed to honor players and teams of the past and motivate recruits and student-athletes in their growing success on and off the diamond. Elements of the design included new clubhouse space, a training room, equipment room, kitchen, player’s lounge and team theater.

 

Haddock House

Named after legendary Coach Jesse Haddock, this on-campus space is home to the renowned men's and women’s golf programs. The state-of-the-art facility celebrates player achievements and championed past while elevating their future through sleek experience and clubhouse design, digital interactives and best-in-class amenities.

 

Each facility was intentionally built and designed to remain consistent with the master plan and student-athlete experience while serving as impressive and memorable moments for alumni, fans and recruits on campus. And with that, we tip our (top)hats to you, Wake Forest. Go Deacs!

Learn more about master facility planning, athlete facilities, locker room renovation and donor activations.

Talk to Our Experts

Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

Get in Touch
Justin Wood

Justin Wood

Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations. As the Sports and Higher Education Practice Director,... more about Justin Wood Justin Wood Justin Wood Principal / Sports + Higher Education Practice Director

With over 20 years of experience communicating and developing meaningful projects with clients, Justin Wood brings an unparalleled range of expertise to Dimensional Innovations.

As the Sports and Higher Education Practice Director, Justin feeds his passion for developing matchless, engaging experiences for our clients by focusing on dynamic environments. He has led the charge of building these practice portfolios through developing sponsorship activations, halls of fame and immersive branding experiences.

His leadership in projects help clients and brands improve the pro and collegiate experience by connecting their story to interactive and physical environments. Justin’s resume also boasts seven years of running his own design-build consulting company.

Justin’s portfolio of projects has appeared in multiple sports market publications, and he has presented at ALSD, SEGD’s Dynamic Environments series and at multiple Sports Business Journal workshops. Justin was named as an SBJ Power Player in 2020.

Eric Buckels

Eric Buckels

Associate Account Director

 
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Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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