Cabela's

Crafting the Solution: DI partnered with Cabela’s to design a digital-forward retail experience that delivered maximum engagement with minimal square footage.

• Trailhead Kiosks: DI installed three interactive kiosks—one each for camping, hunting, and fishing—plus VR headsets to create immersive product education zones that turned store associates into instant experts.
• Camping Trailhead: Customers could browse tents, view interior 360° shots and click on hotspots to learn more about specific gear. DI staged and shot more than 30 tents to create this virtual catalog experience.
• Hunting Trailhead: Guests explored different hunting blinds via 360° views, interacted with staged weapons and played a hunting game—developed by DI—that let them virtually “hunt” deer or turkey, complete with a final score.
• Fishing Trailhead: Shoppers joined 2017 Angler of the Year Brandon Palaniuk on a virtual fishing trip. DI captured every moment—from catching a 10+ lb. bass to exploring his boat via 360° footage—enhanced with real-time stats, pro tips and gear callouts.

By blending immersive content with interactive tech, DI helped Cabela’s bring the outdoors inside—creating a customer experience that fit perfectly in their new, smaller-format stores.