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Cabelas

It's an experience. It's not just something where you come in and you shop.

You can come in and experience the outdoors and learn about the outdoors and have fun here.

Nathan Borowski, Cabela's Communication Specialist

Dimensional Innovations partnered with Cabela’s—a large retail store focused on hunting, fishing, camping, and outdoor gear—for the opening of their two newest locations in Albuquerque, New Mexico and El Paso, Texas. With the new locations having significantly smaller square footage, Cabela’s needed a retail-focused solution that would still be high impact, all without taking up valuable floor real-estate. DI outfitted each store with three interactive “Trailhead” kiosks—one Trailhead per section: Camping, Hunting, and Fishing—and three Virtual Reality (VR) headsets to pair with the kiosks. In an effort to better assist every customer, these Trailheads would enable every store associate to be an expert on products and outdoor activities.

50+

Unique products featured

36

Tents + hunting blinds rendered

 

Camping

The Camping Trailhead enables customers to sort, filter, and select tents available at Cabela’s. Once selected, customers are then able to view 360-degree photos of the inside of the tent, giving them a sense of what it’s like to be inside the tent. Hotspots appear on each of the products inside the tent; when clicked, more information about the product appears.

DI assembled each of the tents, staged the product inside, and shot all of the 360-footage for the Trailhead. More than 30 tents were erected and shot.

Hunting

The Hunting Trailhead shows the insides of different hunting blinds in 360-degree. Inside each blind, a rifle and a shotgun are staged with hotspots on each. Select a hotspot and the Trailhead opens a hunting game that can be played out of the blind. Customers have the option to “hunt” deer or turkey. At the end of the game, players are given a score showing how they did.

DI staged and shot all of the footage for the 360-degree viewing of the hunting blinds. Also, all of the visuals and development for the hunting came was done by the DI team.

Fishing

The Fishing Trailhead has the largest amount of unique content. Customers are able to virtually go on a fishing trip with the 2017 Angler of the Year, Brandon Palaniuk, and watch him catch a 10+ lbs. bass. Video footage also includes graphic overlays that feed information like where on the lake they are, the speed of the boat, and more. Customers can explore his boat via 360-degree footage and learn more about the equipment he uses through digital hotspots. This Trailhead also includes “Pro-tips” for both beginners and advanced fishermen.

DI shot all footage of Palaniuk’s boat and also accompanied him on his fishing trip to capture footage of him in action.

 

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Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Spencer Farley

Spencer Farley

Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

 

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

 

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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