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It will allow our fans—for the first time in the history of Jack Trice Stadium—
to be able to go around the entire stadium inside the stadium.
Jamie Pollard, Director of Athletics, Iowa State University
In Iowa State University’s long history, watching and exploring Cyclone athletics have been separate experiences. That is until we helped transform the Jacobson Athlectic Facility from limited access on game day to full access every day, so fans could watch their team and explore their past. At the center of the transformation stands a 24-foot-tall cyclone displaying all the Big 12 championship trophies. And for an added visual, colorful tiles line the ceiling with conference championship moments, while a trophy case showcases the Iowa Corn Cy-Hawk Trophy for visitors to access. Along with the Louis Menze Hall of Fame - built to honor the past and inspire the future - and a new open floor plan, fans can discover more about their team than ever before.
Learn more about Recruitment Centers, Signage and Wayfinding, Branded Fan Experiences, Archival Casework, and Athlete Facilities.
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