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Camp Cinemark
“
The kid-friendly push reflects the increasing importance of the family audience
as Hollywood studios spend heavily on animated films."
Bryan Jefferies, VP of Marketing, Cinemark
How do you make the movie-going experience even better for young children and their parents? That was the challenge within the Cinemark Allen 16 Theatre and their child-friendly auditorium, known as Camp Cinemark. Outside of the auditorium itself is the “Coloring Zone,” a place for children to play and burn off energy before the show starts. The real attraction is an entire wall dedicated to an interactive, digital coloring screen. Beginning as a black and white outline, kids can color in the illustration with just the wave of their hands. Gesture-tracking technology allows for multiple users to "color" at the same time, bringing the scene to life.
The coloring zone is open before and during the film for kids who don’t quite have the attention span for a full-length film. These experiences allow for more fun for the kids and less stress for the parents.
Learn more about digital interactives and positive distractions.
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Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley
