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Camp Cinemark

The kid-friendly push reflects the increasing importance of the family audience

as Hollywood studios spend heavily on animated films."

Bryan Jefferies, VP of Marketing, Cinemark

How do you make the movie-going experience even better for young children and their parents? That was the challenge within the Cinemark Allen 16 Theatre and their child-friendly auditorium, known as Camp Cinemark. Outside of the auditorium itself is the “Coloring Zone,” a place for children to play and burn off energy before the show starts. The real attraction is an entire wall dedicated to an interactive, digital coloring screen. Beginning as a black and white outline, kids can color in the illustration with just the wave of their hands. Gesture-tracking technology allows for multiple users to "color" at the same time, bringing the scene to life.

330+

Cinemark Theaters are found nationwide, showcasing movies on over 4,500 screens.

1984

Year when Cinemark was founded.

 

The coloring zone is open before and during the film for kids who don’t quite have the attention span for a full-length film. These experiences allow for more fun for the kids and less stress for the parents.

 

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Jeff Mikes

Jeff Mikes

Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting... more about Jeff Mikes Jeff Mikes Jeff Mikes Practice Director - Corporate

Jeff leads DI’s Corporate, Retail, and Entertainment practices, collaborating with clients to ensure experiences deliver both maximum audience and business impact. For over 20 years he has led digital agencies, studios, and consulting firms with a focus on strategy, operations, emerging technologies, and experience design. 

 

Jeff has managed transformative engagements for a wide spectrum of clients - including Walmart, Nike, Bank of America, Mastercard, Microsoft, Royal Caribbean and Anthem. He believes in the power of experiences to define a modern brand through great storytelling and the blending of physical and digital environments.

Spencer Farley

Spencer Farley

Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+... more about Spencer Farley Spencer Farley Spencer Farley Account Director

Spencer has been a valuable member of the entertainment and retail team at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of working with brands that have been 25+ year partners to DI, as well as developing connections with new and exciting brands.

Spencer’s strength lies in his ability to connect with Clients and their projects, helping blend the digital and physical environments. His creative cohesion and collaborative approach details the project vision through ideas, research and execution strategy.

Spencer enjoys connecting with strategic partners and creatives around the world, brainstorming the latest in experiential and immersive experiences.  He is an active member and regular attendee of various conferences, including the Themed Entertainment Association (TEA), International Association of Amusement Parks and Attractions (IAAPA), Entertainment Experience Evolution (EEE), and CinemaCon. 

Outside of the office, Spencer enjoys playing a variety of sports including golf, basketball, and softball.  When he is not on the golf course, you can usually find him cheering for the Kansas City Chiefs and Royals, as well as his alumni, the Arkansas Razorbacks.  Spencer received a Bachelor’s in Business Management, as well as a Master’s in Sports Management, both from the University of Arkansas in Fayetteville.  He was recently married in the summer of 2020 to his beautiful wife Kaitlin.

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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