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University of Missouri

What differentiated DI was its focus on understanding our fans' concerns about the pandemic

while creating a vision to preserve Memorial Stadium's game-day experience."

Jim Sterk, Athletic Director, University of Missouri

How do you create a strategy for game day that addresses fan safety, while preserving the excitement and experience of a football season? Leveraging data from an extensive survey of sports fans and our experiential expertise, we collaborated with the University of Missouri Athletics to go above and beyond the established safety guidelines to create a game day system tailored directly to the fears and concerns of the end-user.

4

comprehensive surveys performed to gather enough data to make informed decisions.

6

primary areas of planning included location activity, level of fan concern, risk factors and solutions for physical, messaging and process needs.

 

Building on the insight from four fan sentiment surveys sent over a period five months, we developed an overview of critical initiates required to move the needle for in-person event attendance. That report became the companion to a vulnerability matrix, or the formal measurement of the stadium’s high-risk areas, to dictate action. This comprehensive approach then produced a system of physical, process and messaging changes to prepare for game day, mapping the fan journey against a zoning and seating system to help maintain safety procedures and provide equal access to amenities.

 

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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!

 

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Drew Berst

Drew Berst

Practice Director - Collegiate Sports

Drew Berst is the Practice Director for Collegiate Sports at Dimensional Innovations and is incredibly proud to lead a team that has achieved over 400% revenue growth while also tripling their market share since 2015. Success had been... more about Drew Berst Drew Berst Drew Berst Practice Director - Collegiate Sports

Drew Berst is the Practice Director for Collegiate Sports at Dimensional Innovations and is incredibly proud to lead a team that has achieved over 400% revenue growth while also tripling their market share since 2015. Success had been driven by DI’s unique, design-build approach to project delivery, master brand planning partnerships, and interactive technology experiences in addition to their traditional work in facility graphics and branding.

At DI, Berst is the single point of accountability for all collegiate sports clients and his main focus is to live and breathe college sports, in other words, keep doing what he has been doing his entire life. Professionally, Berst has been working in the sports facility industry for over 12 years and has been involved in over $2 billion worth of athletic facility projects.

Berst was born and raised in Kansas City and earned his bachelor’s degree from the University of Kansas, as well as an MBA from the University of North Carolina – Wilmington. He’s steadfast in his belief that there is no such thing as a family vacation, unless a sporting event is involved.

Most importantly, Berst is a husband to Betsy and a parent to three girls – Edie, Nora and Margot.

Eric Buckels

Eric Buckels

Senior Client Development Representative

 
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Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello, and discuss your virtual meeting or experience need, in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

Get In Touch With Our Experts

Every big opportunity starts with a small step forward. We're here to help you! Let’s jump on the phone, say hello and discuss your need, idea or project in a quick 15-minute FIT call. Prefer email? That's cool, too! Drop us a line - we're always happy to connect.

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