University of Missouri
“
What differentiated DI was its focus on understanding our fans' concerns about the pandemic
while creating a vision to preserve Memorial Stadium's game-day experience."
Jim Sterk, Athletic Director, University of Missouri
How do you create a strategy for game day that addresses fan safety, while preserving the excitement and experience of a football season? Leveraging data from an extensive survey of sports fans and our experiential expertise, we collaborated with the University of Missouri Athletics to go above and beyond the established safety guidelines to create a game day system tailored directly to the fears and concerns of the end-user.
Building on the insight from four fan sentiment surveys sent over a period five months, we developed an overview of critical initiates required to move the needle for in-person event attendance. That report became the companion to a vulnerability matrix, or the formal measurement of the stadium’s high-risk areas, to dictate action. This comprehensive approach then produced a system of physical, process and messaging changes to prepare for game day, mapping the fan journey against a zoning and seating system to help maintain safety procedures and provide equal access to amenities.
Learn more about Brand Storytelling, Branded Fan Experiences, Master Facility Planning, and Signage and Wayfinding.
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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
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Drew Berst
Executive Director
Drew Berst is an Executive Director and oversees the Collegiate Sports and Higher Education practices at Dimensional Innovations. Berst lives and breathes the college experience and is the single point of accountability for all... more about Drew Berst
Eric Buckels
Associate Account Director