Come for the game, stay for the experience. In Iowa State University’s long history, watching and exploring Cyclone athletics have been separate experiences. That is until ISU challenged experience leaders, Dimensional Innovations, to transform Jack Trice Stadium from limited access on game day to full access every day, so that fans could do more than watch their team, they can explore their past.

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Before the renovation, Cyclone fans were restricted to the side of the stadium from which they entered. Now, with a new open floor plan, they can fully explore the facility that celebrates the school’s key moments and most significant historical wins. At the center of the transformation stands a 24-foot-tall cyclone displaying all the Big 12 championship trophies. And for an added visual, colorful tiles line the ceiling with conference championship moments, while a trophy case showcases the Iowa Corn Cy-Hawk Trophy for visitors to easily access. For fans that need to brush up on their Cycle knowledge, there’s a structure that breaks down the school song, colors, Cy and school nickname.

Rounding out ISU’s stadium renovation is the Louis Menze Hall of Fame. Built to honor the past while inspiring the future, the hall features a cyclone structure engraved with the names of Hall of Fame inductees. To learn more about inductees, visitors can use an interactive touchscreen to access archived bios, photos, and videos. Lastly, fans can get up-close-and-personal with championship trophies, feel the pride of ISU Olympians and discover ISU athletics memorable past.


Since Dimensional Innovations’ 2016 renovation, Iowa State University has welcomed more Cyclone fans than ever into the hallowed Jack Trice Stadium halls to celebrate the magic of ISU’s athletics. And with over a hundred years of history, fans can discover something new about the team they loyally root for in every visit.

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To learn more about our work, please email
Michael Ropp at