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AMC Theatre - Universal Citywalk
An Out-of-this-World
Movie-Going Experience
Universal’s flagship theater opened with a sharp departure from the traditional movie-going experience. As soon as guests enter the lobby, they’ll see visually stunning blues and grays, as opposed to the traditional reds and golds, in an effort to bring the Universal brand into the space. Universal Creative, the lead designer, focused on creating a seamless, state-of-the-art environment where film lovers can feel at home. Dimensional Innovations partnered on the project in a design assist role, and fabricated multiple elements and signage throughout the theater space. Outside the auditoriums, guests can enjoy comfortable and contemporary lounges to connect with friends before moving towards reserved-seating.
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Whether you have a fully-baked idea or are just exploring the possible, our proven-effective approach makes it easy to help you determine where to start and how DI can help. We'd love to learn more!
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Spencer Farley
Practice Director
Spencer has been an integral leader of the Entertainment, Hospitality and Retail practice at Dimensional Innovations since 2018. Having a passion for building and maintaining relationships, he has the luxury of... more about Spencer Farley
Ashley Elliott
Associate Account Director
Ashley values meaningful relationships and the importance of positive experiences. She has five years of sales experience and is passionate about driving company growth through new relationships from creative strategies. She is always... more about Ashley Elliott
