UNDERSTANDING FAN FEARS: A REVOLUTION OR ADJUSTMENT?

May 14, 2020

Recently, Drew Berst (Collegiate Sports Practice Director, DI) and Kevin Boully (Senior Litigation Consultant, Persuasion Strategies) joined NACDA to discuss their findings in exploring fan-focused data to help answer the question: what next?

This session examined why independent, surveying experts are vital for understanding human needs and determining the right steps to help bring back live events. By conducting multiple surveys over time, we were able to understand what fans are truly concerned about. With that baseline of information, our approach can be more smart and thoughtful in the adjustments we make to live events, while minimizing the negative impact on the competitive advantages live events offer.

Please contact us if you would be interested in participating in our fan research effort for FREE (click here or email Drew Berst a dberst@dimin.com).