Pittsburgh Penguins

Interactive Fan Experience + Virtual Stanley Cup

Hired as the interactive and exhibit consultant for sponsorship activations in the PPG Paints Arena, Dimensional Innovations helped the Trib Total Media All Time Team Zone connect its brand not only to the Pittsburgh Penguins, but also to the Pennsylvania hockey tradition. Interactive technology allows visitors to explore the history of Pittsburgh’s greatest players and stories.

Highlighting a modern and tech-savvy Pittsburgh, the data-intensive zone uses 18 42-inch touchscreens to engage. Devoted hockey fans can access an interactive hall of fame, check team stats and watch highlight videos. In the center, a virtual Stanley Cup allows fans to pull up all the glory of the Pens’ three Stanley Cup wins.


Augmented Reality Screens


Guinness World Record - Hockey Helmet


Virtual Stanley Cups

In another activation, the Highmark Kids’ Zone, a regional healthcare provider asked DI to use the story of youth hockey and youth health to connect directly to the Pens’ fans in a fun and engaging way. Whether they’re testing their speed at the face-off or posing as their favorite player, built exhibits merge with touchscreens, lasers and augmented reality make every child’s experience completely one-of-a-kind.