The key to showcasing school pride in your athletic facilities is simple: infuse your story into everything you create. The environment we develop for student-athletes, fans, parents, staff and donors is more than just jerseys and fan gear — the facility itself has the capacity to share the story of the teams we’re a part of or cheer for. At Arkansas State, it meant creating an entirely new facility—the Centennial Bank Athletics Operation Center—to inspire new recruits and give current players and staff a home to be proud of.

Technology +

In partnership with AECOM (Architect) and Ramsons Construction (General Contractor), Dimensional Innovations helped bring experience expertise the new $29 million facility renovation of the north end zone. The first floor houses the player locker room with custom ceiling elements, barber shop, state-of-the-art strength and conditioning and sports medicine centers, a players lounge and equipment room. Each locker comes with an illuminated display above it of the player’s picture, name, hometown and jersey number. The second floor features offices, team meeting rooms, a 201 movie-theater style film room, and a history showroom with display on the wall of all of the Red Wolves who’ve made it big into the NFL.


The renovation has had an immediate impact on the players and staff that now call this space their home. Said ASU Athletic Director Terry Mohajir, “I know it’s one of the best facilities in the country, but that wasn’t the purpose of it. I truly believe that if you’re trying to advocate and provide the best services possible for your students, that happen to be athletes, then you’re gonna come up with something really special, and that’s what we did.”

Let’s Chat

To learn more about our work, please email
Michael Ropp at